![]() ![]() I’ve spent hours looking at videos on your website and reading employee reviews on Glassdoor. Every company with any advertising budget can now compete. And this applies to brands of all sizes, from large Fortune 500 companies to tiny startups. Most assume it means connecting friends, but to me, Facebook is the best way for brands to connect with their audiences. I’ve understood what key factors drive their decision making.įacebook’s mission is to connect the world. Having been on both sides of the table – running ads for an SMB and selling ads to large companies, I’ve developed an insider’s understanding of both parties. ![]() It fundamentally changed my approach to advertising when I later ran marketing for the jewellery SMB. Every decision we made was driven by data. While each platform had it strengths, I personally found Facebook to be most effective at driving sales conversions, which is the only metric that mattered to our customers.Working at such a large agency, I learnt so much about the scientific approach to advertising. We were on every platform – Adwords, Facebook, Yahoo Ads, Twitter etc. Here, I supported 15 different accounts across 6 industries, being responsible for all their online marketing spend. Prior to the sparkling jewellery stint, I spent 3 years at Grey Advertising’s digital arm based in Jakarta.Our revenues are now over 10 times larger thanks for the clients we’ve acquired on Facebook. The ability to zero in on our target customer (through the demographics tool) and test different marketing campaigns to see which one resonated the most (A/B testing tool) allowed us to gain a massive ROI on our shoestring budget. I’d glad to report that it paid off handsomely. There was just one problem – we needed more customers.With a tiny marketing budget of just 2’000 USD a month, we invested all our resources into the Facebook Ad platform. Our craftsmen in Bali made the most beautiful bespoke bracelets and necklaces. For the last 2 years, I’ve been head of digital marketing for a small handmade jewellery e-commerce store based in Hong Kong.With 4 years of marketing experience across Hong Kong and Indonesia, both as at an SMB (ad buyer) and agency (ad seller), I’ve come to understand both buyers and sellers of Facebook Ads. I’m thrilled to be applying for the role of SMB Marketing Manager. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |